Remodeling 101
Value proposition
One stop shop for practical advice on remodeling projects. From providing the know-how of the steps to building a community who can support and guide each other.
Mission Statement
Help people in planning and executing a successful, timely remodel.
Problem Statement
- People looking to remodel their homes have little guidance.
- They do not know the costs involved, what is possible, what is not, who to contact, what is the process like(planning permit, building permit), how much time it will take etc. The list of unknowns for first time home renovators is endless. A lot of decisions needs to be taken – who to hire, what to expect, how long should each step take, whether to move out when the construction is in progress, right time and place to order appliance, cabinets etc.
- They are lucky if they have friends and family who have done similar remodels. They learn as they go, making expensive mistakes along the way.
- Some of them are on a budget and don’t know if they need a designer or work with all-in-one construction companies.
- With thousands of options available for flooring, kitchen countertops, backsplash, cabinets, making these decisions turns out to be highly exhausting and the entire construction process becomes a nightmarish proposition.
Target User
The target user is a home owner, who has been contemplating remodeling for a long time, but has not been able to dive into the process for the fear of uncertainty and disrupting day to day life for an extended period of time.
Features
Website that
- Provides basic know-how, steps to plan and kickoff your project.
- Case studies with photos and practical advice from people around your area who have done this before.
- Builds a community of prospective remodelers, people currently remodeling
- Community support, where you can post questions and search in previous posted questions.
Advanced Features ( Post MVP/ Version II ):
- Marketplace where remodelers can hire architects, contractors, structural engineers, landscapers etc.
- An online calculator will help you estimate the costs of common renovation projects bathroom/kitchen renovation, backyard renovation, room addition etc.
- Ability to post a floor plan and solicit ideas for extension, design ideas from budding architects/landscapers.
Revenue model or business model
Option 1: Entire site is free to access, post, engage, revenue is through Ads
Option 2: Freemium Model : Tutorials, how-to articles and blogs are free to access. Advanced features(case studies) are behind a paywall.
Competitive landscape
- Nextdoor: People use this to post questions related to remodeling, but experiences, information is scattered.
- Hundreds of articles on kitchen, bathroom remodeling trends, but these leave the first time remodeler stunned. Practical guidance is missing.
- There is no way to estimate the cost of a project, no way to get opinions on architect plans.
Use Cases
User Interaction and Design